We are pleased to announce our title sponsorship for this autumn’s Richmond RUNFEST. 100 runners, plus GB Olympian and World Athletics Medallist, Jenny Meadows, gathered at our new realbuzz Piccadilly Circus store last night (Wednesday 25 July) to enjoy the celebrations and a team 5k training run around St James’ Park.  

Over 8,000 runners will gather at Kew Gardens across the weekend of 15th and 16th September to enjoy the sixth edition of this hugely popular running festival.

Paul Eaton, Chief Marketing Officer at says: “We are excited to be joining forces with one of the UK’s finest running festivals. We cannot wait to meet the thousands taking part, not only to provide expert training advice and the latest sports apparel and shoes but to support their running journeys and cheer them across the line in September.”

“Our new 5k is a much anticipated addition to our line up and we can’t wait to unveil the numerous surprises we have planned for the route. With our theme confirmed as Neverland, Peter Pan, mermaids, lost boys, crocodiles, Captain Hook and the Pirates of the Jolly Rogger will create a very magical race experience for thousands of families.”

The Richmond RUNFEST races include:

  1. Goddess of Victory Challenge: run two races across the weekend including 5k or 10k and half or full marathon to be in with the chance of an exclusive medal, Goddess of Victory ranking and prize money*

Charity places are still available for the 10k, half and full marathon – now’s the time to confirm your spot in this beautifully scenic race while fundraising for a fantastic cause. We’ll see you at the start line – for more information on each of the events visit

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